Birchbox, newly launched in the UK after taking over from Joliebox (which took over from Boudoir Prive), held an event in Central London celebrating the launch of KMS California's new hair product.
I have been a subscriber to the box since it first started up as Boudoir Prive way back in 2011 so was excited to finally have the diary to attend an event, albeit briefly. KMS I have to say has been a little bit of a regular in Birchbox/ Joliebox/ Boudoir Prive so it is a brand that I know well. Ironically, however, my favourite KMS product was the crackle mousse that came in Glossybox in 2011.
We arrived at the KMS salon close to Regent Street to be given a demonstration of the Hair Play range (photograph below borrowed from the Birchbox blog post - see more here).
We were then able to ask the stylists advice on how to use the products and they demonstrated some more. On leaving we were all treated to a special KMS Birchbox including the new Hair Play, which includes a brand new formula which allows you to go back and style your hair throughout the day. I'm looking forward to giving it a whirl. One of the lovely KMS representatives also gave me the last cake pop on the way out, which made it's way into my daughter's lunch box today for a special treat! It's the little things that make the difference!
Were you there? What did you think of the new Hair Play? I wonder whether it will make an appearance in the February Birchbox.
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